The Newsroom: Articles
INDIANA'S ENTREPRENEURS OF THE YEAR
From: Indiana Business Magazine, September, 1999
When N. Shepard Moyle bought a 64-year-old printing and mail-order company from his father in 1990, he was determined to turn Stumps into a successful on-line business from the small city of South Whitley, 20 miles west of Fort Wayne.
Already a leader in prom and party supplies, favors and printing, Stumps seemed to be a good match for the world of e-commerce. Moyle took the company's seven catalogs and launched stumpsparty.com in 1996. He followed that with this year's introduction of Shindigz, which he launched as the "world's largest party store."
The two Web sites are on track to welcome one million visitors this year and are gearing up for the huge 2000 New Year's celebrations. E-commerce sales this year have already increased more than 1,000 percent from 1998.
Stumps has expanded beyond the United States with sales in Canada, Japan, the Caribbean and Israel. Due to the seasonal nature of its business, Stumps more than doubles its workforce in South Whitley during peak times to 250 and recently purchased a 120,000-square-foot building to accommodate its rapid growth.