Consumer Activation Company Partners with Shindigz Party Supplies
Irvington, NY – House Party, the leading consumer activation and experiential marketing company, announces Shindigz as the company’s official party supply resource. Shindigz is a leading worldwide internet retailer offering a complete party solution website with more than 36,000 party supplies, favors, personalized products and decorations. Consumers who are registered on House Party can now conveniently purchase additional party items for their in-home gatherings from an exclusive area on the Shindigz website.
House Party specializes in engaging a select group of consumer advocates to host in-home parties where a brand or product is at the center. Each consumer advocate or host is given a branded and/or custom-themed party pack to provide them with materials for the party and share with their guests. The party packs often include samples of the event’s featured brand or product, coupons, branded or logoed items, etc. This relationship with Shindigz will allow House Party registrants to easily buy any supplementary items needed for every party.
“House Party hosts love to entertain and make each party special and memorable, and we’re thrilled to connect these highly social consumers with our new partner, Shindigz. Our hosts can quickly and easily search through a huge variety of fun, unique and high-quality party supplies at a customized version of Shindigz.com, specially designed just for House Party consumers,” said Kitty Kolding, CEO of House Party. “We’re delighted to offer this fun and convenient way to throw a House Party to our consumers.”
House Party registrants can purchase ala carte items or items that may not be offered in their event’s party pack at the online store for an exclusive House Party discount. House Party clients will also be able to work directly with Shindigz to produce unique party items for their event’s party packs as well as create and offer pre-packaged, themed party supply kits for their hosts to purchase at the exclusive section of the site (www.shindigz.com/houseparty).
“Shindigz specializes in making party planning as stress-free as possible while providing our customers with unique ideas and special products that they cannot get anywhere else,” said Shep Moyle, President/CEO of Shindigz. “We look forward to working with House Party clients, hosts and guests to help them find the party supplies they need to make their parties easy, complete, fun and memorable.”
About House Party
Founded in 2005, House Party (www.houseparty.com) is a leading consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates who host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love. Headquartered in Irvington, NY, House Party works with such industries as consumer packaged goods, food & beverage, television, theatrical releases, consumer electronics, pharmaceutical, toys & games and automotive. Current clients include NBC, Disney, Ford, Microsoft and P&G.
For 84 years, Shindigz (www.shindigz.com) helped people create memorable parties – more than 21 million. Shindigz’s goal is to offer the highest quality party products at the lowest prices. Shindigz is a complete party solution offering over 36,000 party supplies, favors, personalized products and decorations for every type of event and celebration, no matter how large or small. Shindigz has been recognized as Ernst and Young Entrepreneur of the Year, one of Forbes Top 400 websites and as Online Party Retailer of the Year in 2009.