Top 5 Ways to Celebrate Small Business Saturday
Small Business Saturday, which takes place on November 29, 2014, is a day dedicated to strengthening the community by supporting local small businesses. This is a great way to create a small campaign and get more people through your doors. Get creative and make your event memorable.
1. Incorporate Your SBS Promotion Into a Bigger Campaign
We all know the Holidays are coming, so why not utilize your campaign to solve two problems at one time? Keep a goal in mind, such as growing your email lists or increasing the awareness of your business in your community. Once you have your goal, you can begin to work on your overall strategy. Take your time in creating your strategy. American Express offers some marketing materials for your small business to get started or you can create your own personalized promotional products from Shindigz!
2. Offer a Discount or Give Something Away
Offering a discount may drive more people into your store and these people could turn into repeat customers. If you want to give something away, make sure it’s something that you are recognized for. Do you offer a service or product that nobody else does? Promote your discount or giveaway with a personalized banner to get the word out.
3. Market Your Business
Get people into your door with some decorations! Draw attention to your business with some colorful balloons or lighted decor. Once they are inside, give them a small personalized gift for coming in and taking the time to get to know your business.
3. Get Your Whole Neighborhood Involved
Created unity in your neighborhood small businesses. Gather behind one another to make Small Business Saturday a successful event for everyone. To kick it off, you could offer a promotional item at each shop for the first customers in the door. Make it fun, like a business scavenger hunt!
4. Get Social With Your Promotion
When people come in your door, ask them to share it by checking-in on social networks. When they do that, other people on the social network will see that you have something going on. Don’t forget to ask them to rate your business while they are on there!
5. #MakeLifeMoreFun with a Theme
Maybe it’s snowing outside and the weather is just miserable. In this case, warm them up with a luau party at your business. Or maybe your town is near the sea and you want to do a nautical theme? In any case, get creative with your promotional theme and just have fun with it.